Good writing starts with deep thinking

We can all write, but writing well for business takes more than just putting words onto the page. It takes deep thinking – the skills to ask the right questions and the experience to see promising connections. It takes a strategic approach.

I’m Sherene, a strategic storyteller specialising in content and copy that supports your business’s goals, vision and values.  I specialise in case studies/ customer stories and professional (anchor) bios. But I’m also called on to do brand narratives and messaging, values and vision statements, and corporate magazine features. 

To find out more, get in touch by email, or book a 15-minute Inquiry Call. It won’t cost anything and you’ll get a clear picture of how I can help. If you’re not sure what you need, filling out this Inquiry Form might help you to gather your thoughts. Once you’ve submitted, I’ll be in touch with ideas about how to move forward.

Or just dive in – you can Tap My Brain or have me Write Your Anchor Bio.

Tap My Brain

If you just want an hour or so of my time, you can Tap My Brain, for 25+ years of storytelling experience and ideas.

Over 60-90 minutes, we’ll discuss your idea, project, quandary.

I’ll provide action points, insights and ideas during the call, and afterwards I’ll send a tailored one-page action plan for you to follow. There’s also the opportunity for monthly check-ins with me (at a special rate) so you can keep moving forward.

Anchor Bio

A well crafted Anchor Bio is the foundation for your brand identity, showing who you are, what you can do and what you have achieved.

It’s the anchor for everywhere you show up publicly. That includes your website, especially the Home and About Pages, your profile on Linked In and other social media platforms, speaking engagements and presentations, plus podcast interviews and other media appearances.

It also does wonders for your confidence. 

After reading her new bio, one client was astonished at the difference it made to the way she thought of herself:  ‘Wow – I’d hire me!’ was her immediate response.

A professionally written Anchor Bio is an investment in your future success.

Whether you’re starting from scratch, or want to revamp an existing bio, we can set you up for greater opportunities

We’ll start with a call to discuss what’s needed, and you’ll send me relevant materials. When your bio is written, you’ll have two weeks to request revisions (up to 2 rounds). Then it’s ready to start working for you, everywhere you need to be seen as the professional you are.

Client Experiences

The company founder who needed a bio to position her authentically and powerfully.

Sherene provided me with a top-notch experience, exceeding all my expectations. Her professionalism, attention to detail, and exceptional customer service were truly outstanding.


Jade Lyons, Founding Director, JL Insurance Brokers

The emerging thought leader whose website needed rewriting to demonstrate her expertise.

I wanted a clear message that aligned with my areas of interest and articulated my values. The finished copy conveys a clear message, and reinforces the work I do. Rather than a confusing spread of themes, it strongly defines my niche and makes it easier to decide what to write about.


Lisa Jansen, Wellbeing for Optometrists

The brand strategist who calls me in when she wants the right words and more for her client projects.

Sherene is one of those rare writers who is both strategic and creative, and she approaches content writing with insight. Her ability to interrogate a brief and land it in the right territory brings immense benefit to my own process, and adds value to the overall project.


Paula Cameron, Strategy Director, Anthologie 

To talk to me about your project, you can either fill in this Inquiry Form or book an Inquiry Call. Or just email me.