I suspect I’m different from many of my journalist peers because I like business. 

I like reading about businesses. When I read Shoe Dog by Nike founder Phil Knight, I was captivated by his drive to build something more than just a company selling sports shoes. Nike’s ‘Just do it’ is one of my mantras. 

I also like writing about businesses, including not-for-profits like Brightwater Care Group. I like helping each of them communicate their vision of a better future for the people they serve. 

And I like coaching women in business to use their stories strategically to get more opportunities and have more impact.

How I got here

My journalism career began in the same country town where Liz Hayes from 60 Minutes got her start. Locals often teased me about one day following her to ‘the big smoke’ which I  did eventually, after a year in the outback as the ABC’s TV reporter in Alice Springs.  

I went from on-air reporting in Alice to behind the camera in Sydney, as a news producer for the Nine Network. I had the good fortune to work with some of journalism’s finest, including Tracy Grimshaw, Ian Ross, Peter Overton and Ray Martin. And finally, Liz Hayes. She was co-hosting the Today Show when I was a supervising producer there. She was brilliant. They all were. 

After two years as a bureau producer for A Current Affair, I left Nine to raise a family and undertake degrees in sociology and education. I briefly explored classroom teaching before moving into marketing and communications. But eventually I outgrew the role of employee and wanted a chance to combine my skills and experience in my own business. 

What I do now

I’m a story consultant offering the 3 Cs – copywriting, content writing and coaching – through a strategic lens.  

I am still inspired by business stories.

If you want to harness the power of storytelling for your business or personal brand, there are three ways to get in touch – send me an email, book a meeting or click the button to send a request form.