Strategic storytelling…

give them reasons to choose you.

Copy. Content. Coaching.

Story + Strategy

Truly effective storytelling is crafted strategically to give audiences what they want, while also serving your needs. 

I’m Sherene, a freelance strategic copy and content writer who brings a unique blend of experience to your project. 

My career began in TV journalism where I learned the art of capturing an audience’s attention and delivering stories that matter. Today, as a content specialist, I combine that audience-centric approach with a keen understanding of your brand’s needs

I specialise in storytelling for brands and media, offering top-tier writing and editing services, creative ideation and strategic content. 

The best way to get in touch with me is by email, or you can book a meeting to discuss your needs.