give them reasons to choose you.
Copy. Content. Coaching.
Story + Strategy
Truly effective storytelling is crafted strategically to give audiences what they want while also serving your needs.
I’m Sherene, a freelance strategic copywriter, content writer and content coach, who brings a unique blend of experience to your project.
My career began in TV journalism where I learned the art of capturing an audience’s attention and delivering stories that matter. Today, as a content marketing specialist, I combine that audience-centric approach with a keen understanding of your brand’s needs
I write for brands and agencies, as well as individuals developing their personal brand, specialising in website and content hub copy; features, profiles and case studies; brand narratives and origin stories; values and vision statements; professional bios.
If you want my 25+ years storytelling know-how right now, click Tap My Brain for a power hour session to get moving on your ideas, projects or problems.