Helping storytellers grow





They’re my goals and if you want to serve an audience, they’re probably yours too. But how to do it well? And then, how to improve?

This website is where I explore great storytelling and the thinking behind it.

I research and write about topics that help good storytellers get even better.

I’d love to hear your story ideas or thoughts. And I’d be delighted if you signed up to my newsletter – it’s where I share what I’ve found, and what it means for us as content creators.

Work with me



“Sherene’s passion for journalism, combined with great attention to detail made for a world class producer. The industry misses her talent. 

Sky News
CEO Sky News Australia

Sherene encouraged me to see how important my own persona is to my business. It was fantastic to have fresh eyes and insightful feedback. Her passion for getting inside the heart of a business and helping tell a story offers a fresh way of marketing.

Kelly Hine
Body & Soul Retreats

“Sherene is professional, capable and skilful. She helped rewrite my media releases and instilled a confidence in me to give video a go. I would recommend her to anyone wanting to improve their business using smart writing.

Jo Atkinson
Real Food Families

You want writing to be easier and more effective.

My newsletter can help with that. Why not give it a try?

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