Narrative strategy when the stakes are high
I work with purpose-led organisations to bring clarity to complex work, so it can be understood, trusted and backed at the moments that matter.
What I Do
Story strategy for when trust and traction matter.
- Shape Cases for Support and donor materials
- Refine vision and purpose statements
- Build strategic messaging frameworks
- Craft major gift proposals and supporting materials
- Run workshops so teams can use the narratives and messaging
Who I Work With
Organisations across philanthropy, education, research, health and social enterprise.
Different contexts, same challenge: making complex work clear enough for others to understand and respond to.
Clients are not looking to oversimplify the work: they want to clarify it. To bring precision without losing what matters.
How I Work
Every project is different. The approach is consistent.
1. Truth
I review key materials and speak with the right people to surface what’s already strong and what’s missing.
2. Clarity
I prioritise what matters for this specific audience at this moment so the message is focused and effective.
3. Meaning
I shape the narrative so people understand what’s at stake and why it’s worth backing.
See pricing and what’s included →
Ready to Talk?
Email me or complete this short enquiry form. I’ll come back with next steps and a clear way forward.
What Clients Say
“Sherene provided me with a top-notch experience. Her professionalism, attention to detail, and exceptional customer service were truly outstanding.”
— Jade Lyons, Founder, JL Insurance Brokers
“Rather than a confusing spread of themes, it strongly defines my niche.”
— Lisa Jansen, Deputy Head of Optometry, UWA
“Strategic and creative. Sherene’s work brings immense benefit to the overall project.”
— Paula Cameron, Brand Strategy Consultant