CONSULTING SERVICES

Narrative strategy connects the dots to earn trust.

When clarity matters most, I work with purpose-led organisations to cut through complexity. I help shape strong, audience-first narratives built for the people they need to reach.

WHAT I DO

Story strategy for when trust and traction matter.

  • Shape Cases for Support and donor materials
  • Refine vision and purpose statements
  • Build strategic messaging frameworks
  • Craft major gift proposals and supporting materials
  • Run workshops so teams can use the narratives and messaging

WHO I WORK WITH

Organisations across philanthropy, education, the arts, health, research, and social enterprise. Different contexts but the same challenge: shaping a story that leads somewhere meaningful.

Clients need clarity that doesn’t flatten the complexity. They want precision and heart.

As a senior journalist, I know how to ask better questions, listen closely, and work on behalf of the audience.
Clear thinking. Fast clarity. Language shaped for people. Clients say that’s what gives them confidence.

HOW I WORK

Every project is different. But the core stays the same. My journalism background means I know how to uncover what matters and shape it into a story that connects.

1. Truth
I review key materials and speak with the right people to surface what’s already strong and what’s missing.

2. Clarity
I prioritise what matters for this audience at this moment so the message is focused and effective.

3. Meaning
I shape the story so people really get the difference their support could make.
Curious about the cost? See pricing and what’s included →

Ready to talk?

Email me or fill out this short enquiry form I’ll reply with next steps and a simple path forward.

WHAT CLIENTS SAY

“Sherene provided me with a top-notch experience. Her professionalism, attention to detail, and exceptional customer service were truly outstanding.”
— Jade Lyons, Founder, JL Insurance Brokers

“Rather than a confusing spread of themes, it strongly defines my niche.”
— Lisa Jansen, Deputy Head of Optometry, UWA

“Strategic and creative. Sherene’s work brings immense benefit to the overall project.”
— Paula Cameron, Brand Strategy Consultant