Consulting Services
Narrative strategy that connects the dots.
When clarity matters most, I work with purpose-led organisations to cut through complexity and shape strong audience-first narratives built for the people they need to reach.
What I do
- Shape Cases for Support and donor materials
- Refine vision and purpose statements
- Build strategic messaging frameworks
- Craft major gift proposals and supporting materials
- Run workshops so teams can use the narratives and messaging
Who I Work With
Organisations across philanthropy, education, the arts, health, research, and social enterprise. Different contexts but the same challenge: shaping a narrative that leads somewhere meaningful. Clients need clarity without oversimplifying. They want precision and heart.
As a senior journalist, I know how to ask better questions, listen closely, and work on behalf of the audience. Clear thinking, fast clarity, language shaped for people. Clients say that’s what gives them confidence.
How I Work
Every project is different. But the core stays the same. My journalism background means I know how to uncover what matters and shape it into a story that connects.
- Truth. I review key materials and speak with the right people to surface what’s already strong and what’s missing.
- Clarity. I prioritise what matters for this audience at this moment so the message is focused and effective.
- Meaning. I shape the story so people can see and feel the difference their support could make.
Curuous about the cost? See pricing and what’s included →
Ready to talk?
Email me or fill out this project enquiry form. I’ll reply with next steps and a simple path to get started.
Client Experiences
Jade Lyons, founder of JL Insurance Brokers, needed to articulate her story with clarity and authority.
“Sherene provided me with a top-notch experience, exceeding all my expectations. Her professionalism, attention to detail, and exceptional customer service were truly outstanding.”
Lisa Jansen, Deputy Head of Optometry at UWA and emerging thought leader, wanted a new narrative to better represent her work.
“I wanted a clear message that aligned with my areas of interest and articulated my values. The finished project reinforces the work I do. Rather than a confusing spread of themes, it strongly defines my niche.”
Paula Cameron, brand strategy consultant, partners with me for the right messaging on projects.
“Sherene is one of those rare writers who is both strategic and creative. She approaches her work with insight. Her ability to land in the right territory brings immense benefit to my own process, and adds value to the overall project.”
To talk to me about your project, fill in the project enquiry form or email me.
Want to understand what working together involves? See pricing and what’s included →