About Me
I see everything through a journalist’s lens. I was trained in national TV news, where audience focus is everything. That’s shaped how I work today, helping purpose-led organisations across philanthropy, education, research and the arts.
Whether we’re building a $5M case for support or simplifying a story that’s become cluttered, my aim is always to be, as one client put it, “an exceptional resource.”
And if this sounds like something you need, Talk to me →
The longer story
My work has taken me from national news coverage to field producing for Nat Geo and Disney+ (The show was ‘Shark Attack Files’, where I interviewed Australian survivors. Not a single one hated sharks. The best story is not always the most obvious).
I’ve learned from journalism’s best – Ray Martin, Liz Hayes, Tracey Grimshaw – but before I broke into the industry, waitressing in Sydney to make ends meet, I felt daunted by my ambition to work alongside them. Would it ever happen?
Yes, as it turned out. My first break was a reporting job in Taree, country NSW, where Liz Hayes launched her career. From there I moved to Alice Springs as the ABC’s first permanent TV reporter in the red centre.
Those years gave me the foundation I needed. By the time I got back to Sydney, I was ready for the dream job: producing at Nine for their star reporters and presenters, including – yes – Liz Hayes. I was a supervising producer on the Today Show, when she was co-hosting with Steve Liebman. Ambition well and truly realised,
I was bureau producer for A Current Affair Perth when I left Nine to study sociology and education. After a detour into school teaching (now that’s a tough gig) I moved into marketing and communications. These days I’m a consultant, occasionally returning to producing (those shark documentaries), and co-leading Women in Media WA.
Each role sharpens what I bring to clients today, when they need to:
- Say what they do, in a way that feels true
- Connect with funders, boards, or teams
- Align people behind a shared message
A little story about trust
One of my first current affairs stories was about a land sale to Japanese developers. As I was leaving to interview the real estate agent handing the sale, my editor told me – “Play up the Japanese angle. People here still feel strongly after the war.” At 22, I was still figuring out the ethics of storytelling, so when I wrote the story, I did just as he suggested.
I can still hear the disappointment in the agent’s voice when he rang after we went to air. He had no idea I would take such a cynical angle.
It’s easy to squander trust. And very hard to earn it back.
Make sure your story earns trust. Let’s talk →