| Solving a problem is a short-sighted approach. One of the ‘commandments’ of writing for business is to know your customer’s pain point and give them a solution. But what happens then? I know when I find a solution to one problem, I spend very little time doing a happy dance because I’m off to solve my next problem. The experience that a solution brings is short-lived and does very little to start or develop your relationship with people. A solution is an answer to a closed question. What if you moved beyond pain points and instead asked yourself, What brings them joy? To consider joy is to offer people an open question – like, How do you feel after spending time reading my newsletter, engaging with my socials, watching my videos? If their answer is, I feel satisfied, wiser, happier, wiser, more fulfilled, more enthusiastic, more capable then you’re giving joy. And joy is the start of a conversation, not just the answer to a question. Photo by Tim Mossholder on Unsplash |
Give them reasons to choose you.
Sign up for ‘Thursday Love’, to get ideas and encouragement for storytelling that’s more you.
I won't share your information and I would never sell it to third parties.