I’ve finally worked out the common thread between everything I’ve done.
My best work involves helping someone to fulfil their potential.
It happened when I was a television journalist and producer; marketing and communications specialist; even school teacher. It was part of my role as a delegate for Defence Force families and editor of a newsletter for partners of special forces members. And it’s a huge part of being a parent.
At every turn, every role has been most satisfying when I’ve used my writing and editing skills, my curiosity and empathy, my love of collaboration to help people shine brighter.
I started as a TV reporter
in Taree NSW, where Liz Hayes from 60 Minutes also started. The folk in Taree were rightly proud of their local girl made-good and were confident that I too would end up at Channel 9 one day. And I did, after a detour to Alice Springs to work for ABC News and 7.30 Report.
As a reporter, you bring together the people with stories to tell and the people who need to hear them. I’m still proud of helping get a second police officer for one small town, where the lone officer was burned out from having to deal with car crash after car crash on a bad stretch of highway. Our story highlighted the unseen cost of the road toll and within months another officer was sent there.
Behind the camera was better
When I moved to Nine News Sydney, I also moved behind the camera and found my passion – producing and sub-editing to bring out the best in the reporters’ work. I loved it. I was an adrenaline junkie so my favourite role was putting the news to air – nothing like live tv to get the heart racing. From news, I went on to produce for the Today Show and got to work with Liz at last. It was my favourite job of all and I left only because my heart was pulled back to Perth and my family.
My last TV job was bureau producer for A Current Affair, which really kept me on my toes until I started a family of my own. After that came the volunteer roles (combined with a couple of university degrees) followed by a year of teaching and finally where I am today, marketing and communications.
Still helping people get to where they want to be
Above all, I’ve learned that when you focus on helping people get what they need, it’s easier to reach your own goals.
Finding out about them and really caring, sharing your knowledge and resources, connecting them with opportunities to grow.
Being there for your people is what counts now.
It’s not about conning them. It’s about meeting their needs – tapping into their wants and touching their hearts.
I’ve seen growth so many times as a business owner realises that sharing to meet people’s needs can actually be the way to achieve their own dreams.
Sherene encouraged me to see how important my own persona is to my business. Kelly Hine, Body and Soul Retreats
I helped Kelly when she was stuck trying to create her first video. She thought it was a problem with script writing but actually, it was a mindset block. She hadn’t realised how important it was to let people know her own journey with mindfulness and meditation to relieve stress. By sharing something of herself, Kelly gave people a chance to get to know and identify with her. They could picture themselves, just like Kelly, gaining so much from what her business offers.
It was fantastic to have someone look at my business with fresh eyes and offer insightful feedback. Sherene’s passion for getting inside the heart of a business and helping tell a story in a meaningful and entertaining way offers a fresh way of marketing for small business owners.
Kelly’s struggle is a common one for solo business operators, especially women. They are often reluctant to acknowledge their own expertise and share their successes as well as their challenges.
I’m fortunate to have the training and experience that can help people master the skills and confidence to use writing and video to connect with the audience they want.
If you want to know more about my background and career, there’s more detail on my Linked In profile.
If you’re more interested in how I can help you, take a look at my services page or book your free twenty-minute Content Consult to see what we can do together. I’d love to help you shine more brightly for the audience you want.